For this project, I explored the evolution of Burt’s Bees’ branding and its communication of values over time.

Through extensive research into the brand’s mission, values, and positioning, I created a timeline highlighting changes in product design, color palettes, slogans, and influences from social and technological shifts. This research culminated in a 20-page booklet designed with natural tones, clean layouts, and eco-conscious elements to reflect Burt’s Bees’ aesthetic. The final design captures a compelling narrative of the brand’s history and its unwavering commitment to sustainability and authenticity.